Centurion

MENA brand launch & PR

Branding PR

The Brief

To launch Centurion’s 2017 rebrand in the Middle East and support its first participation at Intersec, the world’s largest trade fair for Security, Safety and Fire Protection, with PR and an event for key business partners.

The Solution

Our strategy was to develop the profile of Centurion amongst media owners, making them the go-to brand for information, expertise and interviewees in the safety arena. To achieve this, we took the lead in proactively approaching key business, real estate and construction media to sell in the seminar story highlighting Centurion’s new brand across local and regional media.

The Result

We generated over 20 pieces of coverage in key Arabic and English media with a combined readership of 15 million, including Construction Business News Middle East (CNME), Arabian Industry and the Gulf Today. We also secured a dedicated four-page feature in Construction Machinery Magazine, worth an AVE of over AED 80,000 alone.