To manage Electrolux’s headline sponsorship presence at Taste of Dubai and leverage the event to deepen relationships with key trade partners.
Having previously supported Electrolux UK with its Taste of London, Dublin and Winter festival sponsorship, social media and PR, we were tasked with managing all aspects of event management, design and advertising for Electrolux MENA’s Taste of Dubai requirements. Along with managing Electrolux’s partner chefs and cooking features, we also designed all branding, product stands and collateral for the event.
After our success of managing Electrolux’s first Taste of Dubai sponsorship in 2015, we became the go-to event agency for the following two festivals. On top of managing the brand’s consumer presence at Taste of Dubai, we also organised and ran dedicated trade events alongside the festival to maximise Electrolux’s relationship with their retail partners.