Zip Water

Platinum Design Range campaign

Advertising Creative PR Social Media

The Brief

To plan and implement a below-the-line marketing campaign for the regional launch of Zip Water’s new Platinum Design Range at the Downtown Design exhibition in Dubai.

The Solution

Utilising PR and digital channels, our campaign included pre-event build up to generate buzz around the launch, specially curated social media and email marketing content to highlight each of the range’s individual colours, and regional PR to drive awareness in high-end consumer media titles.

The Result

As well as securing a full-page editorial in Emirates Home magazine, worth AED 45,000, and double page feature in Commercial Interior Designer magazine, the campaign also boosted the brand’s social media following by 25%.